Leading UX Strategy and Vision for Hiring Managers Screening Experience
2024
The Mom Project
Design Strategy
Visual Design/UI
Design Systems
Conceptual Designs
User Experience
Background
The Mom Project is a marketplace for moms to find their next role with like-minded companies. Our goal for this project was to craft a better tool for managing & reviewing applications so employers can more effectively evaluate talent within the platform, which would lead to a hire.
My role
I was the Design Strategist on this project.
My responsibilities included:
Design strategy and vision
Led design workshops
Collaboration on requirements, user stories, and iterations
User experience and task flows
Conceptual Designs
UI/Visual Design
Design visuals for product marketing
Our challenge was that our users could not rely on our platform to manage their list of applicants effectively which resulted in manual workarounds and high drop-off rates of our platform.
How might we improve the screening process by making it easier for hiring managers to review, organize, and manage their list of applicants?
The Design Process
The design process started by building user empathy through mental models to create our user’s vision for the feature.
From user research, we knew that hiring managers have a specific process when reviewing candidates and need specific tools to support that process. Referencing findings from multiple research studies, I created a mental model to represent the user’s expectation of how the feature should work.
Organize and keep track of applicants
When users start reviewing applicants, they need to manage their applicants effectively to differentiate and move the candidates into different buckets based on their relevance.
Easily take action to progress forward
Users want to quickly take their next action (decline, save, schedule interview) when reviewing applicants, so they can make a decision in real time.
Ability to assess applicants’ relevancy
When users view the candidate card or profile, they should be able to determine their qualifications and relevance for the role to effectively make a decision.
To support of the mental model, I generated a user tradeoff framework to advocate for the features with the highest user impact. This helped the team make decisions that were user-centric.
Using our original strategic vision as a base, I led the team in use cases and iterations workshops to generate solutions to fix our users' problems.
Hosting a design-thinking workshop enabled us to work collaboratively on the project goal, empathize with our users, develop innovative solutions, and prioritize features.
We prioritized three user problems uncovered in past research, which would be our focus moving forward. During the session, the team brought potential opportunities up and together, we created themes to hone in our direction.
Next, I generated task flows for our use cases. This created the big-picture UX, helped engineers estimate project size, and identified dependencies early on. This effort shaped our roadmap and helped us take an iterative approach to our released.
I created conceptual designs that a user researcher utilized for concept validation.
A designer on the team produced high-fidelity designs based on the design strategy provided.
Hiring managers can quickly review applicants with the improved talent profile card highlighting candidates’ relevancy. When they are interested in an applicant, they can easily organize candidates with improved lists and filtering. Talent profiles are easier to review with scannable highlights at the top of the profile, sections to learn more about the applicant, and intuitive actions to advance or decline the candidate.
